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Six steps to kickstart and scale a consumer business by the one & only Lenny Rachitsky

 

1: INSIGHT: Come up with your idea

2: AUDIENCE: Identify your super-specific who

3: HOOK: Craft your pitch

4: REACH: Find your early adopters by doing things that don’t scale

5:  RETAIN: Iterate until enough people stick around

6. SCALE: Build your growth engine

 

 

 

 

 

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